Website Design Price in Brisbane – What Should you Pay in 2023?

website design price brisbane

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The price range for a new website in Brisbane in 2023 can vary depending on several factors, such as the scope of the project, design complexity, customization requirements, content creation, and additional features and functionalities. However, as a rough estimate, a basic website design package could range from $2,500 to $5,000, a standard package from $5,000 to $10,000, and a premium package from $10,000 to $20,000. Complex websites could be as high as $100,000+.

It can be challenging to determine which website designer is providing the best value package while also ensuring that your website includes all the necessary features you require.

Web Design in Brisbane

But with so many website design agencies out there, it can be challenging to figure out how much you should be paying for their services. In this blog post, we’ll dive into website design price in Brisbane, one of the fastest growing cities in Australia. We’ll help you understand the factors that effect the website design price, the different packages available, and the typical price ranges you can expect to pay.

Websites for businesses at every stage

Whether you’re revamping your website or building a new one from scratch, it is important to know what you are paying for. You really should also consider what your business needs in the website. A start-up will have far different requirements to an established eCommerce business.

Why do prices of web design vary so greatly?

The world of website design can be complex and overwhelming, and the way website packages are quoted can vary significantly from one developer to the next. Some developers charge by the hour, while others bundle the services together. Some work from template designs, while others design from scratch. With so many options, it can be challenging to know which package is right for your business.

Moreover, the features included in each package will vary considerably. These can range from the number of design revisions, security features, training, support, and dozens of other items. It’s essential to carefully review each package and understand the specific features included in each one.

You may also find that some web designers only offer corporate website packages, while others are geared towards smaller businesses and only include the essential features in many of their packages. It’s important to choose a package that meets your specific needs and budget.

Breaking Down the Price

Breaking down the costs of each website designer’s quote can be a daunting task, but it’s essential to ensure that you get the best value for your money. To help you navigate the process, here are some tips:

Firstly, carefully review the website designer’s proposal to ensure that it includes all the services you require and aligns with your project requirements and budget. Look for line items in the proposal that break down the costs for each service, such as website design, development, content creation, and ongoing support.

Next, compare the costs for each line item between different website designers’ quotes to ensure that you are getting a fair price for the services provided. If there are any line items that you don’t understand or that you feel are excessive, ask the website designer to clarify and provide more detail.

Remember that negotiation is possible, and you can always try to find more affordable solutions without compromising on quality. Be upfront and honest about your budget constraints, and see if there are any areas where costs can be reduced.

Summary of Factors for Web Design Price Brisbane

Factors Affecting Website design Prices

  • Scope of the project

  • Design complexity

  • Customization requirements

  • Content creation and integration

  • Additional features and functionalities

Web Design Price and Packages

Are you driving a Rickshaw or a Tesla?

Typically you may be offered three tiers of packages from most web designers. They may have different names but, they will usually fall under the categories of basic/starter, moderate/standard or premium/full featured.

Website design price will of course align with the inclusions. Really it is a bit like looking at new cars.

The Basic Model - under $3000

Think about what you’ll get from the most basic model of a cheap brand of car. It won’t have any bells and whistles and it may be prone to break down or fail. For a new business that has very limited income, this may be all you have budget for.

Websites under $2000 will likely fall under this bracket. Often a web design agency offering sites under $2000 will not have a lot of experience. They will also be most likely be using free software, with no support included.

Designers using templates will also be in this price bracket. Template websites come with a lot of limitations. They are usually bloated with unnecessary code and it is difficult and costly to make changes to the site.

The Moderate Model - $3000 - $6000

Within this price bracket you will most likely have websites that are built on far better quality software. You will usually be able to have a custom design that will allow your business branding to stand out.

Having a custom WordPress website designed and developed with a quality page builder will future proof your website. You can always add additional functionalities later.

We always recommend this model if you have a lower budget. Get the quality foundations in place first and then you can add to it when you have more budget.

The Premium Model $6000+

With a budget of at least \$6k, you will really be able to build a quality business website. Your budget will be able to include quality branding & design. Depending on the size of the website, there may also be some copywriting included.

Website design price over $6000 may also include more pages. A typical ‘brochure/standard’ website for a services business may only include 5 pages. A premium site with more budget may include 10 or more pages.

Other Web Design Considerations

So after considering a web designers experience, the software quality and complexity of a site, there are still other inclusions that may impact the pricing.

Responsive Websites

Responsiveness of a site shouldn’t even be a consideration these day. Google is mobile first. So should every website. Your new website MUST be responsive. Don’t forget to ask the designer or web developer that the site will be mobile responsive.

Digital Marketing

Does the agency you are considering have experience in other aspects of digital marketing? You will want to ensure your site is built SEO friendly. What would even be the point of a website that no one could find? Consider if the price includes other digital marketing or if you can acquire another service from the agency when you are ready.

Ecommerce Websites

If you are looking at an eCommerce website, you will probably find the price a lot higher than with a standard site. There is a lot more development that needs to go into an eCommerce site. A quality eCommerce website will probably start around the $6000 – $10,000 mark. Depending on how many products you have, it could cost in excess of $100,000+.

One great thing about building a quality WordPress website is that you can add eCommerce to the site later. If you’ve started with a template site, this may not be the case.

WordPress Web Design

You should always consider the software the site is being built on. Ensure it is search engine friendly. We exclusively build WordPress websites. Other agencies may use other website builders such as Wix or Webflow.

WordPress now powers about 40% of the internet. That is a lot of websites! There are endless possibilities with WordPress due to the nature of the open source code it is built on.

SEO Friendly and SEO Ready

Also consider if the price includes functionality for SEO. It will be vital for the visibility of your site on Google. Also check if the website agency will be including initial SEO set up. Or will the website simply be SEO friendly and SEO ready for you or someone else to do the work later.

Web Designers

Not all website designers are created equally.

A good website designer is someone who has a keen eye for design, an understanding of user experience, and the technical skills to bring a website to life. They should be able to create a website that not only looks great but also functions smoothly and meets the business’s goals. Additionally, a good website designer is someone who listens to the client’s needs, communicates effectively, and is committed to delivering a high-quality product that exceeds their expectations.

How smart businesses grow online

Smart businesses make the most of being present online. Being in front of your online audience when they are searching for your product or service is key.

Call to Action (CTA): A professional website with clear call to action functions is the first step.

Target Audience: Knowing your target audience and creating a website that is purpose build for them and their needs.

Easy to Navigate: You should also have a website that is user friendly and easy to navigate.

Functional and User-Friendly Website Designs

A functional and user-friendly website design is one that provides an excellent user experience and meets the needs of the target audience. Here are some of the key elements that make a website design functional and user-friendly:

  • Intuitive Navigation: The website should have clear and easy-to-use navigation that allows users to find the information they need quickly and easily.

  • Mobile Responsiveness: The website should be optimized for mobile devices, with a responsive design that adjusts to different screen sizes.

  • Fast Load Times: The website should load quickly to avoid frustrating users and negatively impacting the user experience.

  • Clear Call-to-Actions: The website should have clear and visible call-to-actions that encourage users to take the desired action, such as filling out a form or making a purchase.

  • Readable Typography: The website should have clear and legible typography that is easy to read, with appropriate font sizes, styles, and spacing.

  • Engaging Visuals: The website should incorporate high-quality visuals, such as images, videos, and graphics, that engage the user and enhance the overall user experience.

  • Accessibility: The website should be accessible to all users, including those with disabilities, by incorporating features such as alt text for images, readable colour contrast, and keyboard navigation.

  • Simple Layout: The web design should have a simple and organized layout that is easy to understand and navigate, with clear visual hierarchy and consistent design elements.

Design Meets Technology

At PurpleCow Digital we always build websites and marketing solutions with the end user in mind. Web design and UX (user experience) should be built into the website from the beginning. We’ve all been on websites that may look great but are frustrating to use. It might be hard to find the menu or some other part of the navigation. This causes high bounce rates. Not a good look to Google and more importantly the user leaves feeling frustrated.

Effective and reliable website design requires a mix of creative flair and technical knowledge

We love design, but websites need design with purpose. We have over 20 years experience in design and we know what works.

At PurpleCow Digital Marketing we also genuinely care about our clients. We are are small agency that works closely with our clients. We will always have a people first approach and believe honesty is always the best policy.

We understand budget constraints and will always let you know what we can and can’t do. There will never be any scary surprises.

We create websites that your business needs to grow

Part of our web design process is looking at the needs of a business and their budget. Sometimes we need to break a project into smaller parts. For example, we will create a quality website with strong foundations. As the business grows and has more budget we can add an online store or a membership area.

Anything is possible. Sometimes it just needs to be broken down into manageable phases.

Experience matters when it comes to choosing a web design agency

No one wants to be ripped off. We all work far too hard for our money. Many times we’ve had clients come to use with a website that needs to be completely re-built.

It is really sad because they’ve invested hard earned cash into a website that some slick sales guy sold them. Usually they’ve been sold a $59 template and been charged thousands $$ for it. Only to find that nothing works properly.

At PurpleCow Digital Marketing we are a dedicated team of professionals. We have specialists in digital marketing, web design, search engine optimisation, and web development. We are a full service digital agency.

Reputable Brisbane Website Design Services

Here are a few tips for finding a reputable web agency:

  • Look for agencies with a strong online presence: A reputable web design agency should have a professional website that showcases their portfolio, services, and client testimonials. Look for agencies that have a strong online presence and are active on social media.

  • Check agency reviews: Check online reviews on Google, Clutch or Facebook, or other review sites to get a sense of the agency’s reputation. Read both positive and negative reviews to get a balanced view of the agency’s services.

  • Ask for referrals: Ask friends, colleagues, or other business owners for referrals to reputable website design agencies in Brisbane. They may have worked with an agency in the past and can provide valuable insight into their experience.

  • Schedule a consultation: Reach out to a few agencies and schedule a consultation to discuss your project requirements, budget, and timelines. This will give you an opportunity to ask questions, see if the agency is a good fit for your business, and get a sense of their level of expertise and professionalism.


Your website and online marketing questions answered

We’ve compiled some FAQs to help you further find the answers you are looking for.

WordPress is easy to use, highly customisable, search engine friendly, open sourced and scalable. You have full control over everything, but the security of it being built on a quality foundation.

We design is the first thing someone will notice about your business online. You want to give a great first impression.


A full website typically starts from $2500 – $5000. Web designers may also work on an hourly rate. This is usually between $100 – $300 per hour, depending on skill and experience.


The average price for a web design in Australia is $5000 – $10,000. This will greatly depend on the complexity of the website and the experience of the designer.


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