SEO for Designers – Why You Need More Than Just Good Looks

SEO for designers

SEO for Designers

So you really know how to nail a website design. Colour palette is perfect. Whitespace is balanced. Fonts are perfectly matched. The brand is super solid and your stunning website deserves all the attention. Every eye should be on this masterpiece and leads should be rolling in.

Only one problem.

Man, it is super quiet around here. No phone calls. No emails. No lead magnets being downloaded. And sadly no leads are coming into the business…..

Ask yourself these questions:

  • Are you getting the traffic you want?
  • Are you getting leads from your website?
  • Are you getting qualified leads from your website?

If the answer to these questions is ‘NO’, then you need to read on.

Now, ask yourself these questions:

  • Are you paying for ads?
  • Are you spending time posting to social media?
  • Are you ready to take action?

If the answer to these are ‘YES’, then how about you stop wasting your time and money and start working on the things that will really make all the difference.

Performance is Key

You can have the most beautiful website in the world, but if search engines aren’t ranking it, then it is basically invisible.

If you think about a website like a performance car. No matter how amazing that Ferrari looks, it will never perform if it has a lawn mower engine under the hood. And if you think you can drive that same Ferrari across town to a new destination with out instructions or a map, think again.

It is no different with a website. Search engines need to be able to understand what the website stands for. They need to be able to read it and it needs to have enough speed to not put someone to sleep while they wait for a page to load.

You know that old saying about how you can’t read a book by the cover? It matters what is inside. Well it’s now time to put some meaningful depth into your website. Outer beauty can only get you so far. Time to make your beautiful site not only a shallow outer shell, but lets transform it into a highly intelligent, sophisticated, performance marketing machine. Apply some simple strategies and learn more about SEO for designers.

But I’m a Designer?

Understanding and implementing SEO strategies as you build a site, will certainly give it a real push along, but it is also an additional service you can use as an upsell to potential clients. It has never been more important to learn about SEO for designers.

During COVID-19 the digital space has gone through, what I like to call a “Digital Boom”. Web Designers and Developers are now popping up everywhere. Meaning you will be competing with more and more similar businesses & freelancers. So understanding the fundamentals of SEO has never been more important.

Can’t I just put up an ad when I need new clients?

PPC advertising like Google Ads & Facebook Ads are great. But we have no control over increases to ad prices. As a space becomes more competitive, naturally the ad prices will go up.

Facebook uses the easiest to target, low hanging fruit first. So the cost of Facebook ads will increase as there are less low hanging fruit to target.

Also, people have a higher trust factor with organic search results. Naturally, if search engines have ranked these websites as having the absolute best result for a query, then it is most likely they will deliver a better quality result than simply the business that has the deepest pockets. Implementing SEO for designers will boost your credibility and support your business at the same time.

SEO for designers and developers

What if I do Nothing?

With all the new designers and developers entering the freelance and agency space it is really important to stand out. If you don’t start making traction on your SEO, you will either need to pay for ads or you will simply not get found. So basically doing nothing will cost money. So save your money, increase your profits and stand out by getting your SEO under control now. It has never been more important to learn about SEO for designers.

Where to start?

As a professional website designer or developer, keeping these items top of mind as you build a site will make a big difference to the SEO.

  • Mobile first design
  • Understanding search intent
  • User experience UX
  • Easy to read
  • Website speed & performance
  • Sitemap
  • Gaining audience trust
  • site structure, eg title tags, meta, headings, page content
  • Optimize images
  • Long form content
  • Understand the search process
  • Give crawlers access to your pages
  • Write reader-friendly URLs
  • Know your redirects
  • Mind your site Tags
  • Follow an SEO checklist

It is really important to cover the technical things on the website, but equally important to understand the why and how to do these things. Learning about SEO for designers will ensure you are building your site the right way.

SEO can help you save money

Where Should You Start Learning About SEO for Designers?

PurpleCow Digital Marketing is very experienced in delivering SEO for large clients such as Microsoft, VMware & Royal Canin. However we also deliver SEO for small to medium businesses. We deliver great results, month after month. Although we seeing our work published on these big corporations, what we get more reward from, is seeing the smaller guys getting traction.

We love working closely with passionate small to medium sized businesses. And now we have a way to help even more people. Bringing a course that teaches SEO for designers & developers has been a long time in the making.

Introducing SEO Rockstars

We want to bring our unique process to more people and help more businesses. So we have turned our proven methods into a course. SEO Rockstars is our course where we take business owners through a transformation. We help website professionals learn how to apply SEO for designers to their website to drive targeted traffic.

If you’d like to be getting so many leads that you can choose who you work with, rather than just taking all the work that comes along, then this is the course for you!

We will help you understand the importance of really understanding your audience. We’ll deep dive into the search intent, so you can always be delivering the results they are looking for.

We will also teach you how to validate your SEO efforts so you don’t waste time. You will only be putting the time into delivery what people want. Additionally, you’ll learn how to target growing trends. Don’t waste any more time attracting the wrong traffic. We will validate that only the perfect fit audience will be driven to your website.

We will ensure the SEO is part of a strategic plan that can be delivered for maximum results. We will guide you through all the overwhelming areas of SEO and just concentrate on what works.

If you’d like to learn more about joining SEO Rockstars and how to start your transformation just click here. We look forward to helping you not make all the mistakes we made along the way. We make it easy to learn SEO for designers & developers.

FAQ’s

How can I make my website SEO friendly?

Search engines simply want to develop the best result. Much of SEO for designers comes down to mindset. We will teach you how to understand your audience and deliver results accordingly.

Is SEO important in 2020?

Absolutely! It has never been more important. During 2020, we have been forced into a Digital Boom. It has never been more important to learn about SEO for designers. The alternative is PPC advertising and it just keeps getting more expensive.

What is SEO Marketing?

SEO Marketing is all about following the best practices to gain traction via organic SEO traffic.

What is SEO in 2020?

Although SEO changes slightly over time, the same principles always apply. SEO for designers in 2020 should be considered as vital as a logo.

Does SEO still work in 2020?

Do you every search on Google? Or other search engines? I’m sure the answer is yes. And that is what makes SEO still super relevant.

Is SEO easy?

Absolutely! Sure there are some areas that are more technical, but you’ll be able to follow easy strategies to make a big improvement to your SEO.

Is SEO worth the money?

SEO is an investment in your digital assets. Every business needs a digital footprint, and SEO is your opportunity to teach the search engines the best about you. Unlike pay per click marketing, if you stop paying, the results stay. It is a long term strategy.

What skills are needed for SEO

You will need to be computer literate. But other than that, there are no set skills. Mindset is more important than anything.

Is coding required for SEO

No coding is required for SEO.

Is SEO hard to learn?

SEO isn’t hard to learn. We have developed spreadsheets and worksheets to guide you through the process.

Can I make money with SEO

Absolutely! SEO for designers means you can upsell the service or position yourself higher and charge more.

What is an SEO Strategy?

An SEO strategy means we consider the intent and validate what we will do before we do it. It means we will deliver relevant SEO and will get expected results from the effort.

How do you develop an SEO strategy?

We will guide you through the process of a strategy for SEO for designers in our SEO Rockstars course.

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