Identify Potential Issues and Uncover Hidden Website Opportunities with SEO Audit Services

Search Engine Optimization (SEO) audits are comprehensive evaluations of your website’s performance in search engine rankings. An SEO audit will identify any potential issues that could be holding your website back from achieving its maximum potential, as well as uncover hidden opportunities within your website design and content. Basically, an SEO audit is where we do an overview of your website. We will look at how the 4 pillars of SEO are performing. From the audit, you can see which areas need attention and how to fix these things.

An SEO website audit is an essential step to ensure your website is performing at its best and providing the best user experience possible. By running a comprehensive audit of your website, you can benefit in several ways. A website audit can also help to streamline processes, identify any technical errors that could be slowing down your site, and suggest improvements for greater efficiency. This could include anything from redirects that need updating to server settings that need tweaking.

An effective SEO website audit will reveal the problems and weaknesses in your SEO strategy as it performs technical analysis in both on-page and off-page practices. It’s critical to assess your website and have insights to tell you what’s working (and what isn’t) on your SEO strategy. SEO audits provide a measurement variable for active actions you can take and how you can boost your site to rank higher.

A website audit is a comprehensive report analysing performance, speed, SEO, security, design, and other aspects of your site. There are lots of audits you can do for your site. There are many paid as well as free tools that will give you a good report so you can see the areas of your website you should fix and improve. You can even do your own audit, but we have made the process easy & free. There are often many fix-its for optimization opportunities and the report will help you identify these.

The cost of SEO website audit services may vary depending on the size and complexity of your website, the number of pages that need auditing, and the level of detail required. Keep in mind that an SEO audit is an investment in your online visibility, and it is worth spending money on in order to ensure that your website is performing optimally and reaching its full potential.

The 4 key components make up the Pillars of SEO and affect the strength of a website within search engines. Of course, these 4 areas have some complexity and overlap, but understanding your strengths and weaknesses in relation to them is key to focusing your efforts.

1. Technical SEO: How well your content can be crawled and indexed by search engine bots.
2. Content: Having the most relevant and best answers to a searcher’s question. Essentially, search engines want to return the most relevant and subject-knowledgeable website to a user’s query.
3. On-site SEO: The optimization of your content and HTML. This includes metadata, schema markup, alt-image tags, etc.
4. Off-site SEO: Building authority to ensure Google stacks the deck in your favour. Backlinks from quality websites are a great way for search engines to see your site is a trusted source of information. 

Technical SEO refers to the performance of a website and the technical aspects search engine crawlers can read. All web pages are ranked prior to them being delivered to the end user’s search. It is really important to ensure the speed of a website page is under 5s. Images should be optimised to reduce loading time and also delivered on a lazy load method. Security, caching, quality hosting, and use of a CDN can all help optimise the website and get better rankings on search engines.

SEO has come a long way, from being overrun by stuffed keywords, to now an industry dependent on quality content. What is now clear is that digital marketing is only as effective as the sum total of useful content. Clearly, content is king, but be warned, duplicate content is NOT ok. The focus here is optimising content for SEO to a level that earns backlinks from authority websites and drives your Google rankings up. How do you do it?

The most important strategy in content development is to focus on consumer needs. The biggest mistake people make is developing content for search engines rather than creating it for the end user. With PurpleCow Digital Marketing, we say to produce human-first content.

On-site SEO, is all about that – how the SEO has been presented on your site or each page. When search engines crawl a website, they are looking for certain elements to understand the full meaning of each page. There needs to be a certain amount of saturation of the keyword or a long tail keyword.

Items like meta descriptions, alt image tags, and schema markup are all really important too. A search engine bot cannot see an image, they can however read the associated alt image tags to understand what a picture is of and how it relates to the page.

Using a tool plugin like Rank Math can help you to develop a strong on-page SEO strategy. Internal linking also helps a search engine get a better understanding of your website and to determine where your page and website should be ranked.