Looking for more exposure for your business? A webinar is one method to master to hold the audiences’ attention. It creates value for your business and leverages you into becoming one of the thought leaders of the industry. Know why hosting a webinar is great for your business.
Many people consider attending webinars because of the real-time connectivity and engagement you have with customers. Guests can ask questions directly and the presenter can answer them on the spot.
Webinars are seen to take the digital marketing landscape by storm. This article will let you all about webinars in general.
What is a webinar?
Webinars are also web conferences where the meetings take place via the internet and in remote places. Online services and connection such as Google Hangouts, made it possible for people to meet and commence their discussions.
You can send live videos, presentations, or graphics files over the course of real-time usage. So, how can it benefit you?
Benefits of webinars for your business
Webinars are powerful tools to amp your business online. It’s a smart marketing strategy that attracts new clients to grow your business.
Develops authority
Hosting a webinar lets you to showcase your skills, expertise, and knowledge of the industry you’re in. You’ll be able to put your ideas to make it sound more credible. You can talk directly with that person widening your viewpoints of the topic.
Builds trust
Because you’re putting your real face on the frontline, it creates a surge of human element that makes audience build trust and becomes emotionally invested in what you say.
Raises brand awareness
You get to promote and broaden your brand reach through webinars. Unlike guest postings or seo, it’ll take time for your target audience to see your business. With webinars, you get to connect directly with the right audience.
Low-cost marketing
Webinars make use of basic equipment and tools to get started. You can have a camera, recorder, or simply a video call software or app to get started. You can even make use of PowerPoint to make your presentation.
Can be re-purposed after use
After launching your webinar, you can repurpose the script and use it to make e-books, videos, or blog post series. That way, you can still generate leads who can end up be your buying customers.
Added revenue stream
You can always put a paid webinar event if it’s packed with great value for the customers. Unlike a real seminar, webinars have an unlimited capacity for attendees, which can also mean, an unlimited stream of revenue.
Speeds up sales and ROI faster
During the talk, you can also promote your products or services in a subtle way enough for your customers to buy it after the webinar.
Now that you know the benefits of a webinar to your business, how can you start one? Here are tips and tricks to get you organized and launch your very own webinar.
Tips for starting a webinar
Plan a topic and settle on a specific idea
Have you selected a topic for your webinar? Make sure it revolves around one idea, lest you want to make your audiences confused and angry. For example, you do business on injury prevention products. Why not settle on the topic knee strains or back pains for starters?
Make a blueprint
To avoid confusion later on, make a blueprint or flow of your presentation. This way, you know where your webinar is going. And your audience too!
Create a fast-paced slide deck
Unlike real-world presentations and meetings, your webinar slides should change every 20 seconds (up to 40 secs max) so that users won’t get bored with your lecture.
Graphics and charts are a huge deal
To ease the eyes and make your presentations exciting, graphics can be used liberally to provide an insightful idea about the topic.
Provide high-quality audio
Audio is one of the most important aspects of a webinar. It’s considered as the backbone any virtual presentation and instrumental to its success.
Provide channels of interactivity
Is your webinar channel possible for guests and audiences to ask questions or type their answers? If you want your audience to interact with you, make sure you have the tools and accessories to do so.
Keep mobile in mind
Did you know that about 25 percent of your audience tune into your webinar through mobile? That’s why you also need to prepare your presentations that suit these audiences. Make the text bigger, use colors wisely, and more.
Make time zones for a global audience
If you want to promote your webinar, you need to make it available to a global audience. You have to set a definite time for other countries to join as well.
DO a dry run
Do you want to know what your webinar will look like? Practice and do a dry run to get it right!
Analyze your webinar afterward
Did the right audience come to your speaking engagement? Have they bought your products? Did they subscribe to your newsletters? You have to go and observe your audience whether they respond well to your webinar. This way, you can also learn better in your next webinar.
