What is a reasonable budget for a website?
What is a realistic budget for a website?
How long is a piece of string?
It all depends…
The true answer to how much a website costs is ‘it all depends’! There are so many variable factors in website design and development, that this truly is the best answer I can give without further info.
I am going to break down the variables into eight categories so we can look at where some of that budget goes. If you are on a limited budget, there may be some areas you could look at starting out small and a look at building up in the future.
In my experience I have found that designers and developers like to eat and live in houses as much as anyone else. In order for this to happen, they need to make a profit. We don’t expect anyone else to work for a month $500, so if you want a functional website that looks good, let’s just say it is going to cost more than $500.
Let’s look at these eight categories and see how they can considerably change the price of a website.
- Number of pages – the more pages required, the more work that is involved
- Style of design – are you expecting your designer to create a logo? How much styling and artwork is going into your design? Also you may want your heading to do that cool animated thing you saw on a competitor site.
- Copywriting # of pages – are you supplying your own content or is designer going to outsource this to a copywriter?
- On page SEO – are you wishing to increase your ranking on search engines? Getting SEO performing takes a lot of time and research. If you don’t know what you are doing with SEO, you could be penalized or worse be permanently de-ranked by Google. This is not something any business would ever want!
- Responsive design – more websites are being views by smartphones and tablets than ever before. Google are starting to penalize sites that are not responsive.
- Database integration – How much info are you requiring to be available on your website? Or are you wanting to create a membership site?
- E-Commerce functionality – eCommerce can really push up the price of your site. There is a lot of functionality in the back end to make a simple click to purchase, send money to your account and generate orders, shipping etc.
- CMS – Content Management System. This is another variable that can adjust the price of a site.
What do you really want?
A website consultant has probably been educated over many years to bring together all the expertise needed to create an amazing site. I guarantee it does not only take a few days to build a functional website, it takes weeks or months.
If you have a limited budget, let your Web Consultant know. They will be able to help you decide what you really need now and what can be added on in the future. A website is a business asset and should be an instrument to make money. Take advantage of this and create a marketing plan to roll out over the next 12 – 24 months with the website.
Realistically, most websites cost between $4,000 – $10,000. Many can be as expensive as $100,000+
I work from my home office and keep my running costs very low and am able to offer sites at a very reasonable price for a beautiful yet functional design.